RECARO is back with RECARO Kids
Artsana holds the world exclusive license for the development, production and distribution of baby car seats and strollers with the RECARO Brand that will be managed with effective synergies by the foundation of two dedicated RECARO Kids’ companies: the new RECARO Kids GmbH, established in Germany, that will continue the development of innovative premium products and the new RECARO Kids srl, located in Italy, that will be responsible for all the logistic and commercial partnerships and processes in order to enhance the strong brand positioning and to ensure an excellent consumer orientation.
RECARO Kids represents the match of two important realities, Artsana and RECARO, which share many values like continuous innovation, quality and safety. These values have been pursued during the years with perseverance and, above all, with passion.
RECARO Kids will maintain the existing product portfolio and its know-how of RECARO Child Safety, and it will guarantee the actual premium positioning on the market and the high attention level to its customers. RECARO kids, in fact, as the only company in charge of selling the premium RECARO juvenile products and managing its whole after sales process, seeks to offer a 360-degree sales’ and after sales’ support to its retailers and costumers.
In 2019 Artsana, with RECARO Kids, has the aim of developing new products, in line with the RECARO Brand philosophy and the aim of increasing its strong presence on the market. Our company will combine it with a network of selected retailers, characterized by a big affinity with their customers to which they give a continuous support.
“I am proud to add to our portfolio a premium brand like RECARO. We will give it value, respecting its strong and distinctive features, combining them with the capability of innovation that have always characterized the development of Artsana products”
Claudio De Conto, CEO of Artsana Group & RECARO Kids srl